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Senior Manager of Demand Generation

FranConnect, LLC

This is a Contract position in Herndon, VA posted October 16, 2020.

FranConnect is hiring a Senior Manager of Demand Generation to help drive its growth. This person will be at the center of our Marketing team, working collaboratively with the Product Marketing, Content Marketing, and Brand/Strategy teams. The primary role is to develop, execute and measure cross-channel marketing campaigns designed to generate qualified leads and sales opportunities. The right candidate will combine grit, creativity, and strategic thinking, while being comfortable getting hands-on with the latest marketing technology and techniques.

Primary Duties & Responsibilities

Develop and execute cross-channel demand generation programs to generate new leads, qualify and nurture existing contacts, and help generate sales-ready opportunities

Prioritize and manage activities across channels, including email automation, Pay-per-click and Pay-per lead, display advertising, content syndication and promotion, virtual events, and more

Optimize and deploy content and messaging from the rest of the Marketing team across channels and into campaigns

Measure what matters: Analyze results at a granular level, provide visibility across the organization, and adjust strategies accordingly

Manage the day-to-day implementation of our Marketing Automation platform and other Marketing technologies

Create and manage project budgets and report on ROI

Proactively collaborate with sales, product and operations teams to ensure that lead generation goals are aligned across departments

Manage company website and work with the appropriate agencies and vendors to optimize for conversion and SEO

Contribute to content creation, review and publishing (collateral, marketing emails, newsletters, landing pages, videos, blogs, etc.)

Minimum of 3-5 years of relevant work experience managing cross-channel, digital-centric marketing campaigns, ideally in enterprise software or SaaS marketing

Data-driven, versatile marketer with demonstrated capability to work in fast-paced, dynamic marketing environment

Tech-savvy and experienced with CMS systems, SEO, SEM, and Social Media

Experience using one or more leading Marketing Automation platforms (e.g., Hubspot, Marketo), in conjunction with

Experience with implementing and fine-tuning pay-per-click campaigns, including ad copy, audience targeting, and conversion optimization.

Strong hands-on experience, proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data.

Strong project management skills, accustomed to working to a budget and within strict timelines

Eagerness to experiment with and learn new skills and technologies

Excellent written and verbal communication skills