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Hospitality and Event Sales Manager

NOVA Parks

This is a Full-time position in Lorton, VA posted March 15, 2023.

The Hospitality and Event Sales Manager will plan, develop, coordinate, and execute an operational management plan for The River View at Occoquan Regional Park. Work is performed under the general direction of the Park Manager with considerable latitude for independent judgment and action. Clearly defined annual performance goals will be set for the Hospitality and Event Sales Manager.

Hiring Salary Range: $53,258.46 – $67,167.44

(with illustrative examples of work)

Market and promote use of facilities and services:

  • Develop and implement a marketing program designed to increase usage.
  • Develop and maintain list of potential clients. Actively develop new sales leads.
  • Work closely with local commerce and visitor associations to promote park facilities.
  • Respond to inquiries about the facilities and catering services; arrange for and provide tours.
  • Make presentations to groups.
  • Prepare and distribute written literature.
  • Promote and market rental facilities by providing information on all facilities and rental options.

Assist with management of personnel:

  • Plan, direct, and control the work of employees in the operation and maintenance of event facilities, grounds, and equipment.
  • Determine workload, assign priorities, schedule employees, and allocate resources.
  • Maintain attendance records, approve leave, and authorize payment of wages.
  • Develop and implement training programs for employees.
  • Analyze and resolve employee work problems through application and interpretation of personnel policies.
  • Develop performance standards and indicators and evaluate employee performance against those standards.
  • Ensure adherence to fair and equitable hiring practices.
  • Interview and hire applicants for full-time and part-time employment.
  • Promote high levels of work performance and employee morale.

Coordinate and oversee events and operations:

  • Respond to verbal and written inquiries for information about NOVA Parks’ rental facilities.
  • Work closely with in-house site and catering staff as well as outside event staff on tastings, events, and associated administration.
  • Plan and participate in wedding shows, open houses, and other facility marketing outreach.
  • Provide information on various events.
  • Reserve required space/facility and ensure readiness for event.
  • Serve as liaison between rental clients and NOVA Parks; oversee events.
  • Support the Chef with Café operations.
  • Ensure timely and orderly cleaning of facility after use.

Administer reservation system for rental facilities:

  • Respond to inquiries for reservations for various park facilities and book reservations and complete required documentation.
  • Correspond with clients to confirm reservations, initiate prompt payment, and/or make special arrangements as requested or required; communicate those needs with management.
  • Receive and/or process payments, issue receipts, prepare other documentation as needed.
  • Generate standard reservation permits and contracts.

Assist with development and management of budget:

  • Recommend operations, maintenance, and development items for budget; execute operating budget.
  • Interpret and apply NOVA Parks’ policies and procedures to meet personnel, budget, property management, and general service needs of the facility.
  • Monitor operating budget and revenue projections to ensure sound fiscal management.
  • Authorize procurement of required items and/or services.

Perform various office/clerical functions:

  • Operate personal computer to prepare correspondence and/or reports.
  • Compile detailed activity reports to include: bookings, cancellations, deposits, payments, sales projections, and leads.
  • Order and maintain needed supplies.
  • Prepare various statistical reports as requested.


Education: Graduation from an accredited college/university with a bachelor’s degree in the hospitality industry, public relations, or closely related field.

Physical: Non-manual work with strength and dexterity necessary to perform all required tasks, including lifting, stooping, bending, and working in tiring and uncomfortable positions. Will lift and move banquet tables and chairs; will climb ladders.

Experience: Three years of progressively responsible experience as special events coordinator, or any equivalent combination of education, training, or experience which provides:

  • Ability to work a flexible schedule including most weekends and evenings.
  • Ability to perform routine custodial duties such as cleaning restrooms, stocking supplies, sweeping floors, and helping with the preparation and clean-up of special events.
  • Knowledge of principles, methods, and practices involved in event facility management.
  • Knowledge of marketing principles and techniques with ability to develop and implement a promotional plan including reservation practices and procedures.
  • Knowledge and experience in personnel management.
  • Ability to develop comprehensive operating procedures and performance standards and to evaluate programs and employees against such standards.
  • Ability to review and analyze expenditures and revenues in determining appropriate budgets.
  • Considerable ability to identify and isolate problems and to initiate appropriate actions.
  • Considerable ability to deal effectively with the public and special interest groups, and to provide a strong positive public relations program; with considerable ability to interpret and explain NOVA Parks policies, rules, and procedures to employees and to the public.
  • Considerable ability to communicate clearly and effectively with ability to prepare and present accurate reports.
  • Working knowledge of personal computers and various software applications.
  • Possession of or ability to obtain and maintain driver’s license with safe driving record.
  • Ability to obtain food service certification.
  • Certification or ability to obtain certification in CPR and First Aid.
  • Regular and predictable attendance is an essential function of the position.

Duties and responsibilities are designed to be the essential elements of the job. They do not preclude the performance of related, or even unrelated, jobs which may be necessary to properly and efficiently complete all work assignments. NOVA Parks reserves the right to amend job specifications to meet current needs.

Benefits: This position is a benefit eligible position. Benefits include medical and dental insurance, life insurance, long-term disability, retirement plan, and more.

Testing: The Hospitality & Event Sales Manager position is classified as a safety sensitive position. Candidates for full-time, safety sensitive positions must submit to a pre-employment drug screening and achieve a negative result as a condition of employment.

It is the policy of the Northern Virginia Regional Park Authority to prohibit discrimination on the basis of race, sex, color, national origin, religion, age, veteran status, political affiliation, genetics, or disability in the recruitment, selection, and hiring of its workforce.

Reasonable accommodations are available to persons with disabilities during application and/or interview processes per the Americans with Disabilities Act. Contact 703-352-5900 and ask for the Human Resources Department for assistance.