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Principal Associate, Brand PR, Corporate Communications

Hanna Lee Communications, Inc.

This is a Full-time position in McLean (Virginia), VA posted June 10, 2021.

Principal Associate, Brand PR, Corporate Communications
Principal Associate, Brand PR, Corporate Communications

Description
McLean 2 (19052), United States of America, McLean, Virginia
Principal Associate, Brand PR, Corporate Communications
The Capital One Corporate Communications team is looking for a creative, curious and results driven communications professional to join a growing group of PR experts.

Our PR team is relentlessly focused on delivering cutting-edge communications solutions to real-world business challenges.

In fact, Gartner recently cited our PR team’s work as an example of ” how to make banking un-boring .”
This Principal Associate will be a key member of the Mainstreet Card PR team with responsibility for creating broad scale external communications programs focused on consumers who are building and rebuilding their credit.

The role will partner with the integrated Mainstreet marketing and business teams, external agencies and vendors to highlight Capital One’s leading Mainstreet products and the unique customer experiences they provide.

Working for one of the world’s most recognized Fortune 500 brands that is ranked #97 on the Fortune 500, provides multiple opportunities to learn, grow and create industry leading communications campaigns.provides many opportunities to learn, grow and create industry leading communications campaigns.

Our work demands diverse skill-sets including experience in product launch strategy; influencer relations; content creation; earned media strategy; reputation building and protecting; analytics and insights; digital storytelling and the ability to build trusted relationships
– with both internal and external stakeholders
– while operating in a fast-paced, complex environment.

Primary Responsibilities:
Support full-funnel communications strategies, including paid, earned, shared and owned media
Build and foster strong relationships with industry, consumer and financial media contacts, to ultimately increase quality media coverage in priority outlets (focus on national online, print, broadcast) Identify and establish relationships with third-party influencers that can contribute to and amplify our content Build powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels Draft effective communications materials, including business-facing content, media correspondence and press materials
Support development and use of data and analytics
Leverage analytics expertise to measure impact of communications programs on business goals; help communicate findings effectively to a diverse audience Support survey content development for use in media and influencer relations efforts Demonstrate skill and genuine interest in research and analysis of current PR trends
– particularly in the areas of content, emerging channels, influencers, measurement, SEO and storytelling
– to foster new, creative thinking
Contribute to process excellence
Develop new and effective processes that will increase efficiency across the Mainstreet Card PR team and our broader organization Collaborate with the Corporate Communications team and internal partners (e.g.

Business Analysts, Marketing, Social, Content) to plan and execute integrated campaigns that drive awareness and consideration for Capital One/Mainstreet Card products Effectively manage agency partners and vendors Develop compelling slide-based presentations that communicate strategic approaches, tactical plans and results; present them to internal partners and clients
Basic Qualifications:
Bachelor’s degree or military experience At least 3 years of public relations experience with a consumer or business brand
Preferred Qualifications:
Experience in analytics measuring impact of communications programs and influencer relations Strong written / verbal communication skills (writing sample required) Detail-oriented and organized project manager who has experience balancing multiple priorities at once and enjoys working in a fast-paced, highly collaborative environment Strong understanding of and proven track record supporting brand PR efforts across the paid/earned/shared/owned spectrum; multicultural PR experience preferred Exemplary organizational skills and attention to detail Proven ability to work effectively with multiple constituents, including peers, executive management, and partners Ability to think creatively to integrate problem-solving and structured thinking Comfortable presenting to peers and leaders
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Job Information
Job ID: 56977789 Position Title: Principal Associate, Brand PR, Corporate Communications
Please refer to the company’s website or job descriptions to learn more about them.

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