Marketing Specialist(Herndon, VA)

Marketing Specialist // On site // Herndon, VA Must have the ability to take complex technology concepts which relate to client’s products and translate into language that is easy to comprehend. Will be expected to readily grasp popular technology concepts such as the cloud. Marketing Specialist responsibilities include:Conducting market research to find answers about consumer requirements, habits and trends within the public sector Federal marketplaceBrainstorming and developing ideas for creative marketing campaignsAssisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)Job briefWe are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. (HubSpot, Drip Campaigns, LinkedIn, Twitter, etc.…)The goal is to deliver effective marketing programs that will help our reputation and growth.ResponsibilitiesConduct market research to find answers about consumer requirements, habits and trends within the public sector Federal marketplaceBrainstorm and develop ideas for creative marketing campaignsAssist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)Channel Partners to execute promotional events and campaignsCollaborate with marketing and other professionals to coordinate brand awareness and marketing effortsPlan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, webinars, etc.)Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesUndertake individual tasks of a marketing plan as assignedRequirements and skillsProven experience as marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO/ social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (HubSpot CRM, Adobe Creative Suite) and applications (Web analytics, Google AdWords etc.)Well-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindABBTECH is an EOE/Minorities/Women/Disabled Individuals/Veterans